Wednesday, September 8, 2010

Oh sorry theres a waiting list...

When it comes to fashion and style people will do anything. 
They will not pay the rent so they can buy that dress,
Or not eat for a week so they can afford that pair of shoes.
they will wait all night in a line that's longer then the Myer Christmas sales just for a damn phone.
Fashion is the business of keeping up to date, being well informed
&& some times patient. 

But how long is to long to wait for a in-fashion item?


Remember when Sam from 'Sex and the City' 
got fired as Lucy Liu's Publicist because she used Lucy's name to score herself a Birkin?

Well what if it was all for nothing?
The most Unattainable It bag in fashion history! 
For years women have been waiting...and waiting..to get there manicured hands on one of these bags.
It's a well known fact in the fashion industry that if you want one you have to be patient as there is a 2 year waiting list...
Or so we thought.
According to Michael Tonello, author of “Bringing Home The Birkin" 
Hermes Australia confirmed there never was a waiting list.

It was all a great big Fashion Myth-
&& One of the greatest marketing tactics in fashion history.
Forget celebrity endorsement just fake a ridiculously long waiting list.



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