I remember how when Nina Ricci (and whoever owned the brand back in the 1990s) launched Deci Dela it was followed by a huge ad and marketing campaign in an effort to revive the brand's image and make it relevant to the young consumer. Deci Dela was not the only new product- there was a full line of cosmetics in the same quirky and curvy pink and gold packaging. I didn't own any Nina Ricci perfume at the time but I went in to check out the new stuff.
nina riccy vintage
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red nina riccy lipstic
the use of Nina Ricci lipstick
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black nina riccy lipstick
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